Strategic Direction. Performance Discipline. Sustainable Growth.
I help modern business owners and marketing executives connect creative brand storytelling with commercial financial returns. My consulting focus is simple: clear strategy, efficient customer acquisition, and repeatable revenue.
A Decade Dedicated to Marketing Performance.
My career began over a decade ago in the analytical side of direct-response marketing and search engine algorithms. I observed early on that many businesses struggle not from product shortcomings, but because their marketing channels are fragmented, unmeasured, and inefficient.
Over the years, I managed multi-channel media budgets, audited complex conversion funnels, and engineered organic search architectures for companies across North America, Europe, and Asia. From early-stage B2B SaaS platforms to established service enterprises, my core conviction remains clear:
"Marketing should never be treated as an unmeasured overhead expense. When structured properly around unit economics, it functions as a predictable, high-yield growth asset."
Today, I operate independently as a senior digital marketing consultant. This model allows me to provide hands-on strategic counsel directly to decision-makers—eliminating the agency bureaucracy that often dilutes strategic execution.
How I Collaborate With Clients.
I serve as an embedded growth partner who combines high-level strategic perspective with rigorous technical execution.
The Strategic Advisor
Providing strategic clarity, budget allocation models, and channel roadmaps for leadership teams needing experienced guidance.
The Tactical Specialist
Unlike theoretical advisors who stop at slide presentations, I directly inspect tracking infrastructure, write conversion copy, and optimize campaigns.
The Accountability Partner
Every initiative is tied to tangible business outcomes: qualified lead flow, customer acquisition cost (CAC), and customer lifetime value (LTV).
Four Principles That Guide My Advisory Work.
These foundational tenets inform every marketing strategy, campaign experiment, and architectural decision.
Outcomes Over Vanity
Impressions and clicks mean little without pipeline. I prioritize qualified inquiries, acquisition efficiency, and net revenue impact.
Buyer Intent Over Guesswork
Effective marketing addresses genuine customer anxieties and needs. We evaluate audience psychology before drafting ad copy or landing pages.
Hypothesis-Driven Testing
Assumptions are tested quickly with structured experiments. We identify underperforming creative early and scale validated approaches.
Compounding Channels
While paid advertising provides immediate momentum, organic search authority and first-party customer relationships build enduring enterprise value.
Career Milestones & Experience.
A progression founded on rigorous performance marketing, media management, and strategic consulting.
Digital Marketing Consultant & Growth Advisor
2021 – PresentConsulting for B2B SaaS, professional service providers, and growing scaleups across digital marketing strategy, paid customer acquisition, and SEO authority. Over \$54M in attributed client revenue across 180+ engagements.
Head of Growth & Performance Marketing
2018 – 2021Managed multi-channel paid acquisition accounts across Google Search, Display, and Meta Ads. Reduced blended acquisition costs by 34% while scaling lead volume across target verticals.
Senior Inbound & SEO Strategist
2015 – 2018Directed organic search optimization, technical SEO audits, and content architectures for enterprise sites and high-traffic online publications.
Marketing Technology Proficiencies.
Hands-on expertise across modern marketing platforms to ensure accurate measurement, streamlined funnels, and disciplined execution.
Paid Acquisition & Media
- • Google Ads (Search, Performance Max, Display)
- • Meta Ads Manager (Facebook & Instagram)
- • LinkedIn Campaign Manager (B2B Lead Gen)
- • YouTube In-Stream & Direct Response
- • Targeted Remarketing Architectures
SEO & Market Intelligence
- • Ahrefs & SEMrush Search Analytics
- • Screaming Frog & Technical SEO Audits
- • Google Search Console Core Web Vitals
- • Topic Clustering & Semantic Mapping
- • Structured Schema Markup Implementation
Analytics & Attribution
- • Google Analytics 4 (GA4) Event Models
- • Google Tag Manager (Server-Side & Web)
- • Looker Studio Custom Reporting Dashboards
- • First-Party Attribution & Conversion Modeling
- • Cohort Acquisition Cost & LTV Tracking
CRO & Funnel Optimization
- • A/B Split Testing & Conversion Audits
- • Hotjar & User Session Flow Analysis
- • High-Converting Landing Page Wireframing
- • HubSpot & ActiveCampaign Marketing Workflows
- • Automated Multi-Touch Email Sequences
What It’s Like To Work With Me.
An advisory partnership organized around direct communication, sprint cycles, and shared accountability.
Direct Communication
You collaborate directly with me via scheduled video calls and dedicated asynchronous channels. No intermediaries or account managers.
Bi-Weekly Sprint Cadence
We work in structured 14-day growth sprints: defining priorities, launching adjustments, and analyzing statistical outcomes systematically.
Transparent Reporting
You receive clean, real-time reporting dashboards connected directly to your analytics, ensuring complete visibility into ad spend and performance.
Professional Values & Commitments.
The principles that define my advisory relationships and reputation.
Honest Assessments
I provide candid feedback about conversion funnels, messaging, and ad performance rather than glossing over data to preserve comfort.
Accurate Data
No inflated ad platform figures. We rely on verified tracking and clear financial reconciliation to evaluate genuine progress.
Practical Execution
Strategic recommendations are grounded in pragmatic realities: actionable plans, clear timelines, and measurable targets.
Looking For A Reliable Marketing Partner?
Let's schedule an introductory growth assessment to discuss your goals, review channel bottlenecks, and evaluate mutual fit.